“The acquisition gives Zee a complementary portfolio. Reliance’s radio business is the jewel in the crown both in terms of reach and listeners. There are not many radio businesses which are key differentiators in their category. Additionally, the television portfolio gives them a ready comedy channel and also key access to the Bhojpuri market. But, whether the price justifies the deal or not remains to be seen.”
Partner, Grant Thornton India LLP
This article was originally published in The Hindu Business Line.