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The dawn of retail brand consciousness

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India will be an interesting arena in the next few years for global retailers. With new large format malls providing anchor space to many international fashion retailers, the consumer will benefit with a plethora of choices. The retailers will be fighting for these footfalls and conversion of potential customers who are aware, educated and brand conscious.

Prashant Mehra
Partner, Grant Thornton Bharat LLP

This article appeared in Financial Express on 13th September, 2016.