"There are a number of things that QSRs are doing right. "There has been an aggressive menu revamp by most players in the recent quarters, coming at a time when consumers are seeking healthier and more local food options. QSRs are also pushing new offers and innovations for sustained periods of time and making sure there is more choice in terms of food & beverages at their stores."

Dhanraj Bhagat
Partner, Grant Thornton India LLP

This article appeared in Business Standard on 11th May, 2018.