“Content acquisition is increasingly becoming a high-stakes game. With the thrust on exclusive, and more recently, niche content as opposed to monetising existing libraries, costs for OTT players are moving northward. This trend is proliferating even as the VODmarket in the country is evolving and players are seeking scale, implying that monetising options are limited.”

Priyanka Chaudhary
Director, Grant Thornton Advisory Private Limited

This article apeared in Business Standard on 30th March, 2017.