After success at home, fitness start-ups ready to flex muscles abroad

“The global realm of healthcare has radically shifted from ‘detect and manage’ to ‘predict and prevent’. This change in mindset, combined with the rapid technological and socio-political impetus on improving health, is resulting in a fitness and health boom across the globe. Hospitals are no longer primary to tertiary care providers with core medicine professionals. They now have dedicated nutritionists, yoga instructors and counsellors. Patients are now consumers of holistic wellness products and services. Technology is the enabler of this transition,”

Vrinda Mathur
Partner, Grant Thornton India LLP

This article appeared in The Hindu Business Line on 06th October, 2017.