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Assessing Digital Personal Data Protection Act’s (DPDPA) influence on the automotive industry
With the rapid pace of digitalisation and connectivity, the automotive sector has transformed by adopting advanced technologies such as connected vehicles, autonomous driving systems and vehicle-to-everything (V2X) communication. While these innovations have improved convenience and efficiency for manufacturers and consumers, they have also brought forth data privacy and security challenges. The Digital Personal Data Protection Act (DPDPA), 2023, addresses these challenges by setting clear guidelines for data protection practices and ensuring compliance across the industry. The Act safeguards personal information collected through various digital channels within the automotive ecosystem.
A few opportunities which can be utilised by the companies on their journey towards becoming compliant include:
Once customers are assured that their personal data not being misused, they will engage more, which is expected to foster higher trust levels and result in better customer engagement.
Aligning with the DPDPA requirements can improve the overall cybersecurity infrastructure of companies, reducing the risk of data breaches. Consequently, this will enhance their overall risk mitigation processes.
Improved risk mitigation and data processing procedures will facilitate companies and the automotive industry to align with the global data protection standards, making it easier to conduct business in international markets.
The Act empowers both customers and automakers by establishing clear guidelines for the collection, storage and sharing of data.
