As business environments become more complex, customer relationship management (CRM) has evolved from a tool of convenience to a business-critical necessity. A powerful CRM solution enables organisations to build stronger relationships, drive revenue, and personalise customer experiences. In this landscape, Microsoft Dynamics 365 emerges as a transformative platform, offering AI-driven, scalable, and customisable CRM capabilities.
Why is customer relationship management important?
A robust CRM system is the backbone of customer-centric business models. Here's why investing in CRM is no longer optional:
Centralised customer data across touchpoints
Unifies customer interactions—web, email, social media, mobile apps—into a single, intelligent system. Breaks down silos across sales, marketing, and service.
Complete consumer
visibility
Tracks every touchpoint—purchases, support tickets, preferences—anytime, anywhere. Delivers hyper-personalised engagement and proactive service.
Increased sales
productivity
Automates repetitive tasks like lead nurturing and quote generation. Lets sales teams focus on building relationships and closing deals.
Real-time data-driven insights
Uses analytics and forecasting dashboards to monitor sales pipelines, campaign ROI, and customer trends in real time.
High-quality customer service
Empower agents with case histories, knowledge bases, and SLA trackers. Improves resolution times and customer satisfaction.
Scalability and customisation
Tailors the CRM to your business needs—add users, automate workflows, or integrate with ERP systems and chatbots with ease.
Smart customer retention and engagement
Predicts churn risks, automate renewal campaigns, and deliver relevant recommendations using AI.
Regulatory compliance and data security
Centralises audit trails, consent records, and access controls—ensuring compliance and customer trust.
Why choose Grant Thornton Bharat as your CRM solution provider in India?
We deliver an intelligent and comprehensive CRM solution by leveraging the full capabilities of Microsoft Dynamics 365, Power Platform, and Azure Services.
Our expertise includes sales and marketing automation, customer service and field service, custom apps and portals, as well as AI-driven insights and analytics.
With a strong track record of implementing solutions across industries such as Manufacturing & Auto, BFSI, Healthcare, Retail & Consumer Goods, and Energy, we enable businesses to scale confidently in today’s digital-first economy.
Powered by Copilot-driven intelligence, our solutions help organisations achieve new levels of productivity, efficiency, and customer engagement.
How Microsoft Dynamics 365 transforms client relationship management
Microsoft Dynamics 365 is a future-ready CRM solution offering a complete suite of customer engagement tools.
Here's how it drives impact:
Collaboration and Productivity with Microsoft 365
- Develop agile and flexible solutions by incorporating AI and intelligence through built-in cognitive services.
- Leverage an extensible low-code platform that enables all users to create transformative solutions.
- Combine multiple data sources within a single application to support processes spanning systems.
Automation and Intelligence with Power Platform
- Uses Power Apps to create customised solutions for sales, customer service, and operations.
- Leverages Power Automate to streamline workflows, eliminating manual inefficiencies.
- Empowers decision-making through Power BI, offering actionable insights from customer data.
Scalability and Security with Azure
- Provides cloud-based infrastructure for high availability, scalability, and data security.
- Integrates AI and machine learning to personalise customer interactions.
- Uses Azure Integration services and API management for seamless integration across enterprise applications.
Our solutions
Our resources
Elevating customer experience and operational efficiency
A practical view of agentic AI across retail journeys, from customer engagement to supply chain operations.
Transforming healthcare delivery for a predictive future
Accelerate diagnostics with AI, cloud-ready workflows, and real-time insights - built on Dynamics 365 to deliver scalable, secure, patient-first care.
Dealer management system
We work with businesses to design and implement customised dealer management solutions that align with their operational needs and growth ambitions.
Transforming CRM with Microsoft Dynamics 365
At Grant Thornton Bharat, we combine the capabilities of Microsoft Dynamics 365, Power Platform, and Azure Services to deliver CRM solution.