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Value proposition, differentiation will be the selling point for e-tailers this festive .....

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"E-tailers that can grab customers first with bundled offers of complementary products, will stand to gain from the first mover advantage, because customers are more likely to loosen their purse-strings during the festival season."

Harish HV
Partner, Grant Thornton Bharat LLP

This article appeared in The Hindu Business Line on 14th September, 2016.