Customer experience consulting in India is emerging as a strategic enabler. By integrating human-centric thinking with data-driven insights, businesses can craft meaningful, personalised interactions across the customer journey. A well-orchestrated CX approach enhances trust, engagement, and alignment with long-term business goals—unlocking experience-led business growth.

At Grant Thornton Bharat, we partner with businesses to reimagine customer experience by aligning strategy, technology, and empathy. We create digital experiences that evolve through insight and reflect a people-first mindset while staying aligned with your vision.

Our Customer Experience offerings

Microsoft Dynamics 365

As business environments become more complex, customer relationship management (CRM) has evolved from a tool of convenience to a business-critical necessity.

Redefining Customer Experience with Salesforce

Our Customer Engagement solution helps businesses redefine engagement strategies, unlocking new growth opportunities, improving operational efficiency, and building long-term partnerships.

Empathy- Strategy- Technology

We begin by deeply understanding your brand—its values, challenges, and aspirations. This foundation allows us to craft CX strategy and transformation plans s that differentiate your business in a competitive market. Our approach combines deep industry expertise with data-led insights and empathy-driven design to optimise customer experience for measurable impact.

From comprehensive assessments to bespoke action plans, we deliver excellence while solving for the evolving needs of your customers and systems. By integrating CRM systems, real-time analytics, and AI-powered customer experience platforms, we empower organisations to make experience central to growth and brand strategy—ensuring every customer touchpoint contributes to lasting value.

Our CX capabilities: From strategy to execution

CX advisory MS Dynamics 365 Salesforce
We enhance CX by identifying growth gaps through maturity assessments, digital landscape review and benchmarking - supported by insights from research.
We deliver end-to-end Microsoft (MS) Dynamics 365 customer engagement solutions by configuring modules – sales, services, marketing, field/project service. Our experts also deliver seamless CRM and CX integration through Outlook, Teams, SharePoint, and other platforms.  
We specialise in  full-cycle Salesforce implementation, from initial strategy and planning to deployment and post launch support. Our team ensures a smooth transition.  
We develop service orchestration, also providing the framework to track the engagement through measurable impact.
We create low-code/no-code apps using Power Apps and build interactive dashboards with Power BI’s advanced visualisation tools.
We offer pre-built accelerators and industry specific templates to ease implementation and reduce costs specially for verticals like – finance, healthcare, retails and manufacturing.
We optimise usability and boost digital engagement through rapid prototyping and continuous CX testing.
We automate data synchronisation between systems and offer a one-stop solution for managing CRM data.
We provide comprehensive change management strategies to drive user adoption and maximise return on investment for clients.

What you gain from partnering with our CX experts

1.

We enhance every customer touchpoint using advanced technology and proven strategies to create memorable, positive experiences.

2.

We unlock system potential by customer journey mapping, resolving pain points, and designing seamless experiences that build loyalty.

3.

We optimise CX processes—KPIs, workforce planning, and analytics—for better outcomes and measurable value.

4.

We navigate the CX tech landscape to refine tools, source solutions, and implement capabilities that boost ROI.

Our values: What powers our CX excellence

Intuitive innovation

We aim to harness data, emerging technology and people-first mindset to build intuitive solutions that are designed with empathy and driven by insight.

Agile collaboration

Our agile mindset drives continuous improvement, faster validation cycles, diverse problem-solving, and inclusive collaboration delivering enhanced outcomes.

Relentless excellence

We deliver exceptional customer experiences each and every time - with precision, care, and unwavering commitment.

Connected accountability

We believe in a culture rooted in open dialogue, built on trust, where individuals are accountable for outcomes that create value.