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$1.4 b mega funding gets Flipkart more ammo

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"As the first signs of massive consolidation sets into the e-commerce market, it appears that Flipkart and Amazon are emerging the top two players followed by a clutch of smaller online firms like Shopclues, Limeroad, etc. But what is most likely to follow next is the massive customer churn as both players will weed out unprofitable customers as they move toward a trajectory of profitable growth"

Vidhya Shankar
Executive Director, Grant Thornton India LLP

This article apeared in The Hindu Business Line on 11th April, 2017.