Survival of the fastest - Quick commerce and its evolving business model

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Driven by technology, pandemic induced restrictions and the ever increasing ask for convenience, consumer behaviour has undergone significant changes in the last few years. This change has led to the emergence of the quick commerce (Q-com) model.

To understand how Q-com influences consumer preference, Grant Thornton Bharat conducted a survey across various platforms. Our experts also interacted with various local kirana store owners and select Q-com service providers to understand their response to this evolving business model.

Key highlights:

  • 82% respondents ordered snacks and 68% opted for fruits and vegetables while ordering on Q-com portals
  • 81% were driven by discounts and offers while using this service
  • 40% quoted non adherence to delivery time as a pain point
  • 7-10% increase in revenue was witnessed by kirana stores by offering quick delivery services

To know more about this dynamic business model, download the report.