Festive Passenger Vehicle Pulse 2026: 32.9% of prospective buyers remain undecided ahead of the festive season
Demand momentum remains intact, but converting increasingly informed and selective buyers will be critical for automakers.
For more updates follow Grant Thornton Bharat on WhatsApp
By: Saket Mehra
19 Jan 2026 2 min read

The upcoming Union Budget FY27 offers a pivotal opportunity to accelerate India’s clean mobility transition by positioning hybrid electric vehicles HEVs as a practical complement to battery electric vehicles BEVs. HEVs remain a small market slice but are gaining momentum. Of 4.3 million cars sold in FY25 0.1 million were hybrids 2.4%. Sales doubled in Q1 FY26 to nearly 26,500 units a 147% year on year growth aided by state tax waivers. By mid-year volumes crossed 52,000 units with Toyota accounting for 80%.
Consumer sentiment reinforces this. Grant Thornton Bharat festive season survey shows 38% of respondents prefer HEVs ahead of petrol 30% and BEVs 21%. Buyers cite fuel efficiency and convenience particularly in tier 2 and tier 3 cities where EV charging infrastructure remains sparse. With over 15 models launched and eight more expected by March 2026 automakers are pivoting towards practical greener options.
In FY25 HEVs rose to 2.4% alongside increasing BEV penetration proving HEVs can reduce diesel dependence while BEV adoption scales. States offering HEV incentives also reported robust BEV growth.
Despite growing interest HEVs face a price disadvantage. While BEVs enjoy 5% GST the GST Council’s September 2025 decision placed HEVs in a 40% slab compact HEVs attract 18%. This limits HEVs to premium segments the most affordable option costs INR 16.8 lakh about INR 5 lakh more than a comparable petrol car. With uneven charging reliability outside metros HEVs deliver tangible savings without range anxiety.
A hybrid inclusive pathway supports India’s multi powertrain transition biofuels CNG HEVs and EVs delivering faster emissions reductions. Budget FY27 can make it possible.
This article first appeared in the Financial Express on 19 January 2026.
Demand momentum remains intact, but converting increasingly informed and selective buyers will be critical for automakers.
India's automotive sector recorded strong deal activity in Q3 2026, driven by higher M&A activity, increased private equity investment and renewed capital markets fundraising. Investors continued to back electrification, mobility platforms and automotive technology businesses, reinforcing confidence in the sector's long-term growth prospects.
Manufacturers can anticipate incentives for integrating electric and hybrid vehicles. The guidelines provide leeway for compliance through diverse technology options, shaping both product development and investment directions within the automotive industry.