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How festive demand is reshaping India’s auto sector
India’s festive auto market is undergoing a major transformation in 2025, driven by GST 2.0 tax reforms, rising hybrid adoption, and safety-conscious consumers. Grant Thornton Bharat’s pan-India survey of 2,800 respondents highlights new buyer behaviour—where affordability, digital engagement, and tech integration shape decisions. As hybrids outpace petrol and EVs, and premiumisation gains traction, OEMs must realign product, digital, and financing strategies to meet evolving mobility expectations.