Is ‘cashless’ the new VC gold rush?

Also, if you are not giving the lowest price, other companies will steal your customers and you will die. We have seen this story play out in e-commerce—a space which saw disproportionate amount of funding and is now seeing a slowdown. The last two years have seen high levels of funding activity in start-ups focused on digital commerce ($1.85 billion in 2014, $ 4.26 billion in 2015 and $1.79 billion in 2016), according to a Grant Thornton report.

This article appeared in Live Mint on 09th December, 2016.