Uber on a drive to grab a bite of food-delivery pie

“They (Uber) are coming to India because they see a lot of potential. It will be interesting to see how they are going to gain customer loyalty — whether it will be through great customer experience or discounts, we don’t know. I feel discounts don’t work in the food segment, but Uber is known to disrupt the market with that strategy.”

Vidhya Shankar
Partner, Grant Thornton India LLP

This article appeared in The Hindu Business Line on 3rd May, 2017.