The growing base of internet and smartphone users will further boost the digital transformation, and lead to an increase in expanding the market size of the e-commerce portals.

"The strong emergence and acceptance of the online channel have provided an impetus to seamless solutions, price discovery, transparency, digital real-time payments along with certification on the quality of the vehicle for the consumers in the auto sector," - Rahul Kapur, Partner, Growth at Grant Thornton Bharat.

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