AI, creator economy and the future of media

Grant Thornton Bharat’s ‘Beyond the Screen’ is a podcast series decoding the forces shaping the media, entertainment, and AVGC-XR ecosystem. It features conversations with industry leaders on the business, talent, technology, and policy developments influencing the industry’s future.

India’s media & entertainment industry is growing fast, but the real shift lies in how decisions get made.

In the second episode of our 'Beyond the Screen' podcast series, Rohit Gupta, CFO, South Asia, Warner Bros. Discovery, joins our expert, Ananay Jain, Partner and Media Industry Leader, Grant Thornton Bharat, to decode how audience behaviour, platform fragmentation and capital discipline are reshaping the industry.

Key insights from the conversation:

• Audience behaviour now sets the direction - tech, pricing and content strategies follow its lead.
• Content now plays across multiple platforms, requiring businesses to track and monetise through multiple KPIs, not a single P&L.
• AI improves decision efficiency and capital allocation, but breakthrough success still depends on bold, informed bets.

As the industry scales towards a USD 100 billion opportunity, leaders need to rethink how they evaluate risk, value and growth. 

Tune in for practical insights into the forces reshaping media businesses and the decisions that will define the industry's next phase of growth.

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