Grant Thornton Bharat’s ‘Beyond the Screen’ is a podcast series decoding the forces shaping the media, entertainment, and AVGC-XR ecosystem. It features conversations with industry leaders on the business, talent, technology, and policy developments influencing the industry’s future.

Can creativity become one of India's most influential exports?

India's AVGC-XR journey has come a long way from service delivery and execution. The next frontier may lie in combining storytelling, technology and creative talent to build content that resonates with audiences across the world.

In episode 6 of our #BeyondTheScreen podcast series, Ashish Kulkarni, Chairman, FICCI AVGC-XR Forum and Founding Director, Indian Institute of Creative Technologies, joins Ananay Jain, Partner and Media Industry Expert, Grant Thornton Bharat, for a discussion on the ideas, capabilities and long-term vision shaping the future of India's creative industry.

Key insights:

  • Why storytelling remains the foundation of creative excellence.
  • The role of creative education in preparing future-ready talent.
  • How AI and emotional intelligence may influence the next generation of content creation.
  • Why AVGC-XR can strengthen India's global cultural influence.

Listen now on:

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