AI, creator economy and the future of media
Beyond the screen Episode 2Grant Thornton Bharat’s ‘Beyond the Screen’ is a podcast series decoding the forces shaping the media, entertainment, and AVGC-XR ecosystem.
Grant Thornton Bharat’s ‘Beyond the Screen’ is a podcast series decoding the forces shaping the media, entertainment, and AVGC-XR ecosystem. It features conversations with industry leaders on the business, talent, technology, and policy developments influencing the industry’s future.
What happens when consumers shape the narrative, founders become the face of the brand and virality stops being the ultimate goal?
As audiences move across platforms and attention becomes harder to earn, brands face a different challenge. Visibility alone is no longer enough. Relevance, credibility and meaningful engagement have become the true measures of success.
In Episode 3 of our 'Beyond the Screen' podcast series, Misha Bhandari, CEO and Co-founder, Tagged Communication, joins Ananay Jain, Partner and Media Industry Expert, Grant Thornton Bharat, for an engaging discussion on audience behaviour, founder-led content, AI and the forces reshaping brand communications.
Watch the full episode to learn what it takes to build relevance in a creator-led world.
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Insights on the future of India’s media, entertainment & AVGC‑XR industry
Beyond the screen Episode 1Compliance isn’t just a checklist—it’s the foundation of trust. As part of GT Risk Week 2025, our podcast on 'Building Regulatory Credibility' featured our leader, Vishal Narula, along with industry experts.
India’s DTH Industry at a crossroads as subscriber decline accelerates
ArticleDTH players for more than a decade changed the way Indian households watched television. And they took satellite broadcasting into the furthest corners of the country, democratising access to entertainment, and constructing an industry that at one point appeared invincible.