Can India create the world's next gaming franchise?
Beyond the screen Episode 5Grant Thornton Bharat’s ‘Beyond the Screen’ is a podcast series decoding the forces shaping the media, entertainment, and AVGC-XR ecosystem.
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19 Jun 2026 1 min read
Grant Thornton Bharat’s ‘Beyond the Screen’ is a podcast series decoding the forces shaping the media, entertainment, and AVGC-XR ecosystem. It features conversations with industry leaders on the business, talent, technology, and policy developments influencing the industry’s future.
What happens when consumers shape the narrative, founders become the face of the brand and virality stops being the ultimate goal?
As audiences move across platforms and attention becomes harder to earn, brands face a different challenge. Visibility alone is no longer enough. Relevance, credibility and meaningful engagement have become the true measures of success.
In Episode 3 of our 'Beyond the Screen' podcast series, Misha Bhandari, CEO and Co-founder, Tagged Communication, joins Ananay Jain, Partner and Media Industry Expert, Grant Thornton Bharat, for an engaging discussion on audience behaviour, founder-led content, AI and the forces reshaping brand communications.
Watch the full episode to learn what it takes to build relevance in a creator-led world.
Grant Thornton Bharat’s ‘Beyond the Screen’ is a podcast series decoding the forces shaping the media, entertainment, and AVGC-XR ecosystem.
Grant Thornton Bharat’s ‘Beyond the Screen’ is a podcast series decoding the forces shaping the media, entertainment, and AVGC-XR ecosystem. It features conversations with industry leaders on the business, talent, technology, and policy developments influencing the industry’s future.
Grant Thornton Bharat’s ‘Beyond the Screen’ is a podcast series decoding the forces shaping the media, entertainment, and AVGC-XR ecosystem.