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India's sports sector is poised for transformative growth, driven by robust government initiatives, burgeoning infrastructural developments, and a deepening culture of athleticism and competition.
India aims to become a global sports powerhouse through strategic investments in education, infrastructure, and technology, alongside hosting international events. Initiatives like Khelo India and aspirations for the 2036 Olympics drive this ambition. However, challenges such as inadequate infrastructure, limited grassroots development, funding issues, professional management scarcity, governance, and cultural attitudes towards sports careers hinder progress. Overcoming these hurdles is essential to realise India's full potential in the sports arena.
Grant Thornton Bharat's Sports Consulting practice excels in transforming the sports landscape through its deep expertise in management and consulting, recognised by prestigious awards and a strong global presence.
We offer unmatched project management and strategic advisory in sports, covering policy, leagues, and events to build a strong foundation for industry success.
We develop business plans and DPRs, and advise on infrastructure, transactions, and procurement, demonstrating deep expertise in navigating the complexities of the sports sector.
Our experts specialise in fostering partnerships, enhancing high-performance centres (HPCs), and grassroots development.
Optimise sports organisations' potential to secure funding and CSR contributions for sustainable development and social impact
Provide strategic financial planning and budgeting solutions to maximise resource efficiency and financial health in sports entities
Expert assessment of sports properties and entities to determine their fair market value and investment potential
Advise on transactions, including public-private partnerships (PPPs), to facilitate growth and development in the sports sector
Guide the planning, development, and enhancement of sports infrastructure projects with a focus on innovation and sustainability
Ensure sports projects’ progress according to plan, budget, and timelines through rigorous monitoring and evaluation
Foster the growth of sports at the grassroots level by developing programmes that identify and nurture emerging talent
Craft impactful marketing and branding strategies to elevate the visibility and reputation of sports organisations and events
Streamline operations for sports entities to enhance efficiency, performance, and stakeholder satisfaction
Manage public relations and communications to build positive brand images and engage effectively with audiences
Prepare compelling bids for sports events, highlighting key strengths and value propositions to secure hosting rights
Oversee the bid process, from documentation to procurement, ensuring transparency and compliance
Innovate and conceptualise sports events that captivate audiences and deliver memorable experiences
Craft strategic policy and vision documents to guide the long-term direction and goals of sports organisations
Develop comprehensive strategies and plans to achieve objectives and drive growth in the sports sector
Leverage cutting-edge technology to enhance the performance, engagement, and management of sports entities
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The Hon’ble Prime Minister of India, Shri Narendra Modi, inaugurated Indoor Cricket Academies across six Northeastern states on 28 April 2026, marking a significant milestone in strengthening India’s sports ecosystem and advancing inclusive regional development.
India’s Online Gaming Rules 2025 create a new regulatory framework to legitimise gaming, curb money games, and protect users, marking a major shift in India’s digital economy.
The Sports Cities of India 2024 report by Grant Thornton Bharat, in collaboration with the Confederation of Indian Industry (CII), is designed to drive discussions on creating cities capable of consistently hosting prestigious global events.