Explainer: Why the rare earth magnet PLI scheme isn’t attractive enough
ArticleThe government recently extended the deadline to submit bids for the PLI scheme to make rare earth magnets.
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Driving growth, efficiency and value creation across the metals and mining value chain

India’s metals and mining sector is at the heart of infrastructure growth, manufacturing expansion, energy transition and economic development. As businesses respond to evolving regulations, cost pressures, supply chain shifts, ESG expectations and the demand for critical minerals, the need for bold strategy and agile execution has never been greater.
Metals and mining leaders are operating in a rapidly changing environment shaped by decarbonisation, resource security, digital disruption and shifting market dynamics. At Grant Thornton Bharat, we work with metals and mining companies to improve performance, unlock growth opportunities and build future-ready enterprises through strategy, operations transformation, digital adoption, sustainability and transaction advisory solutions.
We guide enterprises in developing growth strategies, enhancing operational effectiveness, promoting innovation, and adopting digital technologies.
We collaborate to build future-focused organisations, leveraging our expertise and technological insights.
Our team provides analytical market insights based on data, enabling you to capitalise on emerging trends and swiftly seize competitive opportunities.
Supply chain planning process management, Management of raw material procurement, Policy research support/strategy office O/S, Compliance management solution and Capacity building and institutional strengthening of PMU (government entities)
Bid process management for mine auctions/selection/affiliated service contractors/MDOs, Bid advisory services for participation in mine auctions/ large MDO contracts and CDD for sectoral transactions/valuations support for the sector (e.g. price forecasting, market assessment, etc.)
Sectoral policy strategy/vision formulation, Corporate strategy/business plan, Diversification/product-market entry strategy, Market assessment, pre-feasibility, feasibility and DPR/ TEV for sector projects, Raw material security solution /policy advocacy support, Operational/functional strategy (e.g. pricing, logistics/Decarb etc.).
Planning & scheduling strategy and solution implementation, Sourcing & procurement strategy and solution implementation, Distribution & fulfilment solutions (incl. network optimisation, warehouse mgmt., logistics control tower, TLB etc.), Mining services contract management and control, Waste 2 Wealth/reverse supply chain/ urban mining and implementation.
Operational/functional strategy implementation, Business plan implementation, Customer acquisition programme, Capex programme monitoring & implementation, Manufacturing/operations excellence programmes (incl. quality, asset reliability programmes), Technology-enabled process transformation and Digital transformation (IoT, AI /ML 5G use cases for mining).
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Coal and coal consumers
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In the coal sector, we work with mining companies, captive mine operators, power generators, cement manufacturers, and other large industrial consumers to address strategic, operational, financial, and sustainability priorities. Our services support organisations in mine development, commercial optimisation, resource planning, supply chain efficiency, risk management, ESG compliance, and energy transition readiness.
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Non-coal minerals
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For non-coal minerals, including limestone, bauxite, chromite, manganese, rare earth elements, industrial minerals, and critical minerals, we help businesses unlock value through market assessments, project feasibility studies, investment evaluations, operational excellence programmes, regulatory compliance reviews, and digital transformation initiatives. As India accelerates its focus on mineral security and critical mineral supply chains, we support stakeholders in identifying growth opportunities and building resilient business models.
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Metals
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Our metals practice serves producers across ferrous and non-ferrous segments, including steel, aluminium, copper, zinc, and downstream metal products. We assist clients in enhancing competitiveness through cost optimisation, technology adoption, decarbonization strategies, supply chain resilience, market expansion, and performance improvement programmes. We also support mergers and acquisitions, capital project reviews, due diligence, business restructuring, and stakeholder engagement initiatives.
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Extensive experience collaborating with a number of leading clients in the sector including PSUs and ministry gives us a profound understanding of the business and entire value chain
We not only design interventions but also collaborate closely with your operating managers to implement these interventions and achieve the maximum value.
Our firm has well defined methodologies to tackle various strategic initiatives and market assessment solutions for the esteemed clients.
We leverage our deep expertise in the metals and mining sector, driven by senior subject matter experts.
The government recently extended the deadline to submit bids for the PLI scheme to make rare earth magnets.
Grant Thornton Bharat explores sustainable green metals as catalysts for decarbonisation, vital for combating climate change in India's industrial growth.
The fourth tranche of INR 20 lakh crore economic package announced by Finance Minister Nirmala Sitharaman today streamlines processes to fast-track investments in key sectors, builds a solid ground for executing Prime Minister Narendra Modi’s vision of ‘vocal for local’, enables employment generation, brings consumers at the centre stage and most importantly, creates ample room to unleash the benefits of privatisation.