Insights on the future of India’s media, entertainment & AVGC‑XR industry

Grant Thornton Bharat launches 'Beyond the Screen', a podcast series decoding the business, talent, technology, and institutional factors influencing the media, entertainment, and AVGC-XR ecosystem.

India’s Animation, Visual Effects, Gaming, Comics and Extended Reality (AVGC-XR) sector is projected to grow from US$1.3 billion in 2023 to US$2.2 billion by 2026, increasing its global share of the Media and Entertainment industry from 5% to 6%. The industry is moving into a phase shaped by original IP creation, evolving post-production capabilities, and expanding global collaboration across media and entertainment.

In the first episode of 'Beyond the Screen', Jayakumar P, CEO, Toonz Media Group, in conversation with Ananay Jain, Partner, Grant Thornton Bharat, discusses developments influencing VFX and virtual production.

Tune in as the conversation covers:

• Creator-led ecosystems and IP-driven monetisation models.
• Global co-productions and scalable production frameworks.
• Workforce skilling for AI, XR, and virtual production.
• Industry–academia collaboration supporting long-term scale.

Listen to the first episode to explore how VFX and virtual production are shaping the future of India’s AVGC-XR industry.

Listen now on:

YouTube Spotify Apple Amazon Music