Festive Passenger Vehicle Pulse 2026: 32.9% of prospective buyers remain undecided ahead of the festive season
Demand momentum remains intact, but converting increasingly informed and selective buyers will be critical for automakers.
For more updates follow Grant Thornton Bharat on WhatsApp
Fueling the future: Automotive and alternative fuel technology

India’s automotive industry is currently valued at USD 222 billion and is expected to reach USD 300 billion by 2026. It accounts for 8% of the country’s total exports and 7.1% of GDP. With 100% FDI allowed for the industry under the automatic route, it was the second largest FDI attracting industry in the country, accounting for 15.8% of total FDI between 2021-22.
As the industry pivots towards sustainable mobility steered by government focus, the EV (projected to grow at a CAGR of 49% between 2022-2030) and alternative fuel technology markets, such as green hydrogen cells, clean energy and mobility solutions are expected to attract immense investor interest. Additionally, as per IEA, this transition to clean energy- including renewable batteries, green hydrogen, and other clean technologies is expected to create a market of USD 80 billion in India by 2030- out of which USD 19 billion (~24%) is expected to be attributable to green hydrogen.
Our team of industry experts bring diverse perspectives, technical expertise and a commitment to excellence.
We assist in leveraging international markets through our extensive global network.
Our experts help you strategise and implement business plans to ensure sustainable growth.

Share your views on festive-season vehicle buying plans, purchase preferences, pricing expectations and trends shaping India’s passenger vehicle market.
Demand momentum remains intact, but converting increasingly informed and selective buyers will be critical for automakers.
India's automotive sector recorded strong deal activity in Q3 2026, driven by higher M&A activity, increased private equity investment and renewed capital markets fundraising. Investors continued to back electrification, mobility platforms and automotive technology businesses, reinforcing confidence in the sector's long-term growth prospects.
Manufacturers can anticipate incentives for integrating electric and hybrid vehicles. The guidelines provide leeway for compliance through diverse technology options, shaping both product development and investment directions within the automotive industry.

How India’s evolving regulations are reshaping strategy, supply chains and enterprise value

The report highlights the need for AI-driven traffic monitoring, improved infrastructure, vehicle safety, and strict enforcement to reduce road accidents.