Smaller e-commerce players struggle to stay relevant

"There is enough room for four-five e-commerce firms in India. While a pure discounting model will not work anymore for smaller firms like Snapdeal and ShopClues, if they re-work their strategy and focus on specific product categories to get their unit economics in place, they will be able to attract fresh investments and be back in the game,”

Vidhya Shankar
Executive Director, Grant Thornton India LLP

This article appeared in The Hindu Business Line on 13th June, 2018.