“MRP on the product can vary depending on quantity, quality, packaging and other product differentiation [features] that may be there. However, for identical pre-packaged products, dual MRP is not permitted. The channel of sale — the shop or the mall — is not the basis [for the price]...it is to ensure that consumer is not disadvantaged that the amendment has been made.”
Partner, Grant Thornton India LLP
This article appeared in The Hindu Business Line on 13th September, 2018.