“The habits of the ru­ral and ur­ban youth might be sim­i­lar but the time spent is dif­fer­ent. They will all use, say, Facebook and What­sApp but the ru­ral youth will spend time on the In­ter­net in short bursts while their ur­ban coun­ter­part may spend all day. There are also shop­ping habits, avail­abil­ity of prod­ucts and the price points, that are all markedly dif­fer­ent.”

Har­ish HV
Part­ner, Grant Thorn­ton India LLP

This article apeared in Business Standard on 16th August, 2016.