“The habits of the rural and urban youth might be similar but the time spent is different. They will all use, say, Facebook and WhatsApp but the rural youth will spend time on the Internet in short bursts while their urban counterpart may spend all day. There are also shopping habits, availability of products and the price points, that are all markedly different.”
Partner, Grant Thornton India LLP
This article apeared in Business Standard on 16th August, 2016.