“If a large business is using services of an IT company for procurement and analytics, it also spends on the likes of Google/Facebook, as well as creative agencies for marketing and branding purposes. This is why technology service players are increasingly investing in creative design and analytic skills. And, therefore, are looking at acquisition opportunities to acquire these type of niche skills,"
Partner, Grant Thornton India LLP
This article appeared in Business Standard on 4th June, 2018.