“It has been a year of consolidation for e-commerce horizontals (e-tailers who sell all categories), where two clear players have emerged — Flipkart and Amazon.

In 2018, the sector will see further consolidation among vertical players in the grocery, fashion and furniture segments, and e-commerce firms will train their focus on growing the market and delivering a superior customer service experience.”

Harish HV
Partner, Grant Thornton India LLP

This article appeared in The Hindu Business Line on 26th December, 2017.