Beverages

Why does a cup of coffee cost you more at the airport?

“MRP on the product can vary depending on quantity, quality, packaging and other product differentiation [features] that may be there. However, for identical pre-packaged products, dual MRP is not permitted. The channel of sale — the shop or the mall — is not the basis [for the price]...it is to ensure that consumer is not disadvantaged that the amendment has been made.”

Dhanraj Bhagat
Partner, Grant Thornton India LLP

This article appeared in The Hindu Business Line on 13th September, 2018.