Cross-border sales

Cross-border sales a 'win-win' for global brands with no retail presence in India

“Cross-border e-commerce is a win-win for global brands who have no retail presence in India; for marketplaces who have to bear a marginal cost of delivery that is negligible and for online shoppers who can now get their pick of international brands from the comfort of their homes, using local currency, local payment methods and at local pricing,”

Vidhya Shankar
Executive Director, Grant Thornton India LLP

This article appeared in The Hindu Business Line on 02nd May, 2018.